Resume

1991 – Present
Freelance Creative Professional, Miami, Florida
Creative Director / Art Director / Graphic Designer / Production

With an extensive 30-year track record as a Freelance Creative Professional, I offer a wealth of experience that consistently delivers value to my clients. My diverse portfolio spans engagements with a wide range of organizations, including both small businesses and large corporations such as Perry Ellis International, Sprint, Extended Stay America, Hotels.com among others.

2012 – 2022
Florida Grand Opera, Miami, Florida
Creative Services Manager

As a vital member of the marketing team at Florida Grand Opera, I’ve been instrumental in conceptualizing, designing, and producing diverse marketing materials to promote the opera season, increase brand visibility, and boost ticket and subscription sales. My key responsibilities encompassed:

• Developed and executing innovative advertising campaigns, including traditional
  and digital media channels.

• Crafted compelling direct mail pieces, brochures, program books, email
  marketing campaigns, billboards, web ads, posters, and new media campaigns.

• Maintained and updated website to ensure a seamless user experience.

  
  
  

2005 – 2009
Miami Dade College / Marketing and Publication Department, Miami, Florida
Art Director / Senior Graphic Designer

Played a crucial role in advancing the goals of increasing student enrollment and retention.

• Shaping the visual identity of several college-hosted festivals, such as the
  Miami International Film Festival and Miami Book Fair International, which garnered numerous awards from the National Council for Marketing and Public Relations.

• Providing leadership by overseeing and mentoring junior graphic designers to maintain
  design consistency and quality.
  
  
• Effectively managing external vendors, including photographers and printers, to ensure that projects aligned with the department’s objectives.
  
  
  

2002 – 2005
SKG/CREATIVE, Miami, Florida
Creative Director / Co-founder

As a Co-founder and Creative Director at SKG/CREATIVE, a boutique-style full-service ad agency, I played a pivotal role in both the daily operations and creative direction of the agency. My responsibilities encompassed:

• Leading the agency’s day-to-day operations, ensuring its smooth functioning.
  
  

• Setting the creative direction for a wide spectrum of projects, including ad campaigns,
  direct mail pieces, brochures, corporate identities, posters, web designs, and TV.

• Managing a talented team of graphic and web designers.
  
  
• Collaborating with external vendors, including photographers, copywriters, and printers,
  to ensure seamless project execution.
  
  
  

2000 – 2002
What a Concept! Advertising, Coral Gables, Florida
Associate Creative Director

During my time as Associate Creative Director at What a Concept! Advertising, I assumed the role of Acting Creative Director at this dynamic small ad agency.

Key accomplishments and responsibilities included:

• Provided creative direction for all client campaigns, direct mail pieces, brochures, 
  annual reports, corporate identities, point-of-purchase displays, posters, web, and TV.

• Notable achievements in securing prestigious awards for clients such as Sprint,
  Extended Stay America, and Maximum Dance Company.

• Oversaw skilled team of graphic and web designers to ensure design excellence.

• Collaborating closely with external vendors, including photographers and copywriters,
  to maintain a cohesive brand identity aligned with our objectives.
  
  

1994- 2000
Marc USA, Coral Gables, Florida
Senior Art Director and Studio Manager

As Senior Art Director and Studio Manager at Marc USA, I played a key role in the creative process and the efficient management of the art department. My responsibilities encompassed:

• Collaborating closely with the Creative Director to design and conceptualize impactful ad campaigns, direct mail pieces, brochures, mall signage, and other creative assets.
  
  

• Supervising a team of over 10 junior art directors, graphics designers, production
  artists, and copywriters to ensure the flawless execution of all creative projects 

• Overseeing the general operation and maintenance of the art department, including
  managing computers, software updates and training junior team members.